About project
Period: May – Aug 2025
Client: Awesome Online Shop
Subject: Social Media Campaign
Limited to a social media campaign, Connect Boost helped establish and promote new followers across multiple social media campaigns.
Glitch Gremlin Social Media Campaign Overview (May–Aug 2025)
Our task was to create a strong social media presence for Glitch Gremlin, a rebellious apparel and accessories brand. The goal was to design engaging content that built awareness, grew a loyal following, and encouraged product sales.
Process
We started by developing a content strategy that matched the brand’s playful, edgy personality. From there, we designed posts, campaigns, and engagement tactics tailored to appeal to both tech workers and pop-culture fans.
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Developed a bold brand voice using witty, story-driven captions.
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Created eye-catching graphics and product mockups optimized for social media.
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Built themed campaigns such as “Embrace the Glitch” and “Join the Glitch Revolution.”
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Scheduled consistent posting to maintain engagement and brand visibility.
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Used hashtags like #GlitchGremlin, #EmbraceTheGlitch, and niche tech culture tags for reach.
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Designed promotional posts highlighting mugs, apparel, and accessories.
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Engaged directly with followers to build a community-driven culture.
Result
The campaign established Glitch Gremlin as a recognizable, niche-focused lifestyle brand across social media platforms.
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Increased social media engagement rates significantly.
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Built an active community of followers around the brand identity.
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Boosted apparel and accessory sales through targeted promotions.
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Strengthened long-term brand awareness in the tech and pop-culture market.
Conclusion
Through a mix of creative storytelling, consistent posting, and bold visual content, Glitch Gremlin transformed into a social-first brand with a loyal following. This project highlights how Connect Boost helps lifestyle brands harness the power of social media to drive both engagement and sales.